There are more than 1.09 billion websites present on the Internet. Everyday more than 252,000 new sites are being created that provide a great platform for global connectivity and information sharing. In 2023, more than 71% of businesses had their own website through which they continued to attract and grab the attention of their target audiences. Now just imagine the percentage of these websites in 2024. You might not believe this, but only 29% of businesses are being conducted online. But guess what, this gives your online business a benefit.
Is Translation Localization Important?
If you aim to stand ahead of the competition and expand your reach to become a global name, you need to build and improve your online presence. And with the prospect of multilingual audiences, the need for a translation company stands upright. It is important to remove the language barrier so that your brand message can be communicated to the diverse audience effectively.
But we know that there are areas where even translation stands short so what is necessary in those scenarios?
Let us make that easy for you. In those scenarios, it is localization that will surely help you and take your website to new heights.
Website localization refers to the process of adapting a website's content, design, and functionality to cater to the preferences and expectations of specific target markets. It goes beyond the scope and functionality of just translation, captures the cultural, functional, stylistic, and every other part of your website, and accommodates the audience’s needs.
Importance of Website Localization for Your Business
If we talk from the business perspective, sales and revenue are important terms and concepts. Now the question arises as to how localization and translation of your website can provide aid in that sales surge. This is what we are here to find out so let's dig in.
You need to localize your website to improve global reach. A website localization service is the one that can help you in this regard. It localizes your website according to the demands and requirements of your target audience so that you can enhance your sales in foreign markets.
Going For the Global Marketplace
The whole point of website localization is to get your business in the global marketplace. For this, you need to align your goals first. Decide what markets are suitable for your business, and target them first.
How to Bring A Surge in Sales?
Bringing a surge in sales requires working on different factors among which the most important one is removing language barriers.
Introducing Personalization in Sales Tactics
You must know what your audience wants and desires. You need to cash the emotions of your consumers and this is how you bring a surge in your sales with your website. Your business website must showcase a story that captures your potential audience.
To make you understand personalization, let us take an example for Coca-Cola that isn't directly about website localization but is for your clear understanding of why personalization is an important part of sales tactics. Coca-Cola used different strategies for different markets. In the United States, they use people’s first names on its bottles and cans to address them and make direct relations with them. While in the Chinese market, Coca-Cola didn't use people’s first names as it is considered an offensive practice in China. This signifies how Coca-Cola took help localization and translation help from a translation company and did well on its marketing projects.
Make the Purchasing Process Easy
You must know what the purchasing methods are in your target market so that buying online isn't a hard task for your audience. For instance, PayPal and Amazon Pay are the online purchasing platforms in the USA while WeChat Pay and Alipay are in China. This concludes that with the help of a website localization service, businesses can localize their websites and its functions for the sake of enhancing their sales.
A Real-Life Example - Website Localization By Coca-Cola
You can understand this by the example of Coca-Cola and how they leveraged their business in foreign markets and enhanced their sales. Coca-Cola utilizes two websites for its potential customers. The first one is solely in English because of the broader English consumer base of Coca-Cola. The second one is a global one that caters to its multilingual and multicultural consumer base.
On the second website, people can select their own language and get the translated and the localized version of the website as per their requirements. Coca-Cola has designed these pages in such a way that it follows the laws and customs of each market. So to sum up, Coca-Cola’s global website consists of 122 different web pages that cover over six continents in the world. And it successfully serves more than 6.14 billion customers online.
Final Words!
In the end, it is for sure that by knowing the interest of your target audience and localizing your website according to them, you can enhance your sales and generate more revenue. Other than that, localized websites must also contain online purchasing features according to the popular purchasing methods of the respective target audiences. This will make it easy for the audience to indulge in business with your brand.
